 |
Michael Jordan, who many believe to be the greatest basketball player of all time has made a name for himself in the shoe industry. He signed a $2.5 million deal over 5 years in 1984 with Nike. This was right after winning a national championship at North Carolina and being taken 3rd overall in the NBA draft. This deal was huge for both Nike and Jordan, as the shoes are still very popular today. Jordan's clothing line is very popular as well, selling shirts, shorts, socks, hats, etc. It is estimated that Michael Jordan makes around $100
million a year from Nike. To put this in perspective, Jordan made a total of $90.2 million dollars throughout his whole NBA career. Every other basketball shoe that was bought last year was a Jordan shoe. You cannot walk into a shoe store like Foot Locker or Finish Line without seeing the new pair of Jordan shoes on display. Michael Jordan's success playing basketball helped create the most popular basketball shoes of all time.
Jordan Spieth, a 22 year old who is taking the golf world by storm lately, is endorsed by Under Armour. He just broke the record for the most prize money earned in one golf season, but also sees a nice paycheck outside of golf from Under Armour. He is currently the number one golfer in the world and he is getting a lot of interest from golf fans. When young golfers see him wearing Under Armour, they become interested in the brand and want to get a shirt or hat of their own. He also has endorsement deals with Rolex, NetJets, BioSteel Sports Supplements and Perfect Sense Digital. Forbes has him making $11 million dollars in endorsement deals per year. If he keeps it up, he could see the same amount of money that Tiger Woods was bringing in from endorsement deals during his time as the best golfer in the world.
Endorsement deals, as we can see, are huge for both the company and the athlete. Almost any young child who plays a sport looks up to a certain athlete and wants to be just like them. In order to be like them they think they need to wear the same gear that certain athlete does. Without Jordan, Nike may not be near where they are today, as you can imagine how much more money that have made per year after signing the star athlete.
Endorsement Deals... Because making millions from playing the game just isn't quite enough.
million a year from Nike. To put this in perspective, Jordan made a total of $90.2 million dollars throughout his whole NBA career. Every other basketball shoe that was bought last year was a Jordan shoe. You cannot walk into a shoe store like Foot Locker or Finish Line without seeing the new pair of Jordan shoes on display. Michael Jordan's success playing basketball helped create the most popular basketball shoes of all time.
Endorsement deals, as we can see, are huge for both the company and the athlete. Almost any young child who plays a sport looks up to a certain athlete and wants to be just like them. In order to be like them they think they need to wear the same gear that certain athlete does. Without Jordan, Nike may not be near where they are today, as you can imagine how much more money that have made per year after signing the star athlete.
Endorsement Deals... Because making millions from playing the game just isn't quite enough.
No comments:
Post a Comment